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What’s with this thing all about

It’s conceptual, man! It’s actually just an ironic joke. One truth I’ve come to learn through many hundreds of conversations with high performers is that the notion of a “path to success” is a fallacy. It’s something I think people (myself included) collectively wish for, but in reality, the road to success is the one you make—and it’s not a straight line.

To demonstrate this, over the years, I’ve cobbled together a phrase that helps me stave off the regret or doubt that comes with life when we’re not yet where we think we’d like to be. I say it just about every podcast, so it’s become a bit of a meme, but the idea is this: “It’s taken every step I’ve ever taken to get to where I am today.”

It’s not that it’s so profound, and it’s probably iterative of something someone smarter than me wrote a hundred years ago, but for me, it’s been a useful way to frame things when I feel like I’ve gone off the path over the years.

I say all that to say this: the purpose of this newsletter is to present a weekly dose of real-world, actionable wisdom. It’s a space where we’ll explore lessons, strategies, and mindsets from the hundreds of conversations I’ve had and continue to have with leaders across nearly every industry. My goal is simple: to inspire you, challenge your thinking, and equip you with the tools to forge your own unique path to success.


Why Subscribe?

Because The Path Weekly is more than just a newsletter—it’s your companion on the journey to success. Here, you’ll find:

  • Unique perspectives you won’t get in a classroom or business book.

  • Insights tailored for entrepreneurs, innovators, and anyone ready to carve their own path.

  • A place to reflect, reset, and get inspired each week.

Setting expectations…

Each week, you’re gonna get:

  • Actionable Insights: Bite-sized lessons from the world’s top thinkers.

  • Spotlight Stories: Snippets from my most impactful interviews.

  • Practical Strategies: Tips and tools you can apply immediately to your business, career, or personal life.

  • Community Connection: Opportunities to engage, share your thoughts, and learn from others walking their path.


Who do you think you are?

I am an American designer, entrepreneur, author, and podcast host whose work rests on one conviction: the human things are the things that last. I started out designing concert posters for friends’ bands and went on to build R2, a brand relationship consultancy I ran for twenty years, fueled by the idea that companies don’t win by selling to people but by earning their trust. Today I’m building RŌG Health, helping medtech CEOs judge whether they’re ready for the biggest bets their companies will make. In my new book, The Lid: The Invisible Barrier Between Here and What’s Next, I turn the same attention to individuals. I look at why capable people stall when their growth outpaces who they believe they are, and how to move anyway.

Since 2017, I’ve hosted Eggs! The Podcast, nearly 500 long-form conversations with entrepreneurs, artists, executives, and builders. I also write this newsletter, The Path, a weekly exploration of creativity and business with more than 11,000 readers, and I speak and advise on the idea those conversations keep proving: creativity belongs to everyone, and it goes furthest in the hands of people willing to act on it.


Work with me

R2 - Creative Services for Agencies and SMBs:

https://www.r2mg.com/

Eggs! The Podcast - My amazing podcast co-hosted by Mike “DJ Ontic” Smith:

https://www.eggscast.com/

***Would you like a personal introduction to any of the incredible leaders featured in The Path Weekly to explore business or other collaborative opportunities?

Contact me here to learn more about my B2B matchmaking service.

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